Cross Cultural Diffusion: Process and Method
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Descriptive Explanation of the Process of Commercial Soft Technology Diffusion in Iran's Oil Industry Using Grounded Theory
The purpose of this study is to describe the process of commercial soft technology diffusion in Iran’s oil industry. The study employed grounded theory and deeply interviewed 19 experts in Iran’s oil industry. According to the analysis of conducted interviews and applying open, basic and selective coding. 785 final codes, 184 concepts and 71 sub-themes were extracted. The Process for the commer...
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